The Academy is all about patting itself on the back.
Its membership advocates for the individual, whittling down category after category until one soul is left standing in the carnage with a gold weapon and a bloody PR trail behind them. The Academy has its favorites, it has its darlings, and it most certainly values its opinion as the sole Gospel of popular cinema. Time and time again, we see repeat winners in the “lesser” categories (just ask Edith Head, Colleen Atwood, or Leon Shamroy), and even some in the more prominent ones (refer to Meryl Streep, Hilary Swank, and Ang Lee). Singularity is recognized. Stars and icons shine through the soupy sameness of everyone else at the Oscars.
The film industry, however, is gradually shifting away from the individual and toward the collective. Franchises and young adult adaptations have replaced movie stars as genuine box-office draws. The business has always been to make money. The masses are the target. There’s nothing wrong with that, but in an over-sharing, over-entitled society, the quality of what it means to truly be a star with massive pull rides on your shareability.
Shareability is an old creature that’s evolved into a full-fledged monster in the contemporary era. Trade publications have always attempted to bring the stars to the people, but it’s only today that the people can take control of stars by more than just speaking through dollars spent at the box-office. It’s undeniable that we’re living in the age of the “darling.” We don’t have movie stars. We have Jennifer Lawrence, whose ability to generate fodder for BuzzFeed articles and user-made, crowd-shared .gifs becomes a more valuable commodity than a powerhouse skill set. The woman is talented, but it’s our consumption of the superficial aspects of her persona that make her a consistent, comfortable, warm personality, not a movie star. The dynamism simply isn’t there.
Angelina Jolie, perhaps the last remaining titan of the box-office, is in a unique position as a star who’s pulled back from her earlier days as a tabloid spectacle yet maintains a high profile. Her latest film, Maleficent, is her first live-action role in nearly four years, and is set for release this Friday. Six months later, her sophomore directorial feature, Unbroken, will hit theaters. She has the rare pleasure of starring in a summer tentpole and directing a historical biopic that’s destined for awards season gold. She is the star and she’s in control of two separate films that have the potential to shape the rest of her career in monumental ways.
She’s proof that the public wants to consume stories by, about, and starring individual women (or maybe just starring her), though she’s built a career for herself based on her physical appeal to men. She’s never been in a Best Picture winner or nominee, though she has one Oscar under her belt (as well as one other nomination), but still her popularity within the industry is difficult to gauge. Despite her titanic star power and popularity with the masses, Angelina Jolie faces a different struggle for legitimacy in the eyes of the Academy when it comes time to recognize her work behind the lens; despite her accomplishments, she’ll be held to the standards of a fading movie star whether that’s what she is or not.
On one hand, Maleficent represents everything that’s driving the film industry into the ground. It’s a huge summer blockbuster with a bloated budget riding on the bankability of a star who was unbreakable six or seven years ago, but who’s ability to solely headline a $180 million picture on the contemporary front has yet to be proven.
We’ve watched the likes of Johnny Depp (multiple times), Will Smith, Tom Cruise, Ryan Reynolds, and Channing Tatum crash expensive films into the flop-laden abyss over the course of the past year. It’s nearly impossible for a sole individual to carry a picture these days, yet studios keep pushing the men and their guns to the forefront in the hopes that something sticks.
It seems glaringly obvious that it’s women (like Melissa McCarthy and Sandra Bullock) who can drive a film to box-office gold on name alone. McCarthy and Bullock did it twice in one year (together with The Heat and individually with Identity Thief and Gravity, respectively). The difference with those films is that no one expected them to make as much money as they did; everyone is expecting—even banking the future of female-driven films—on whether or not Angelina Jolie can have her cake and eat it too.
The pressure is certainly on for Jolie, but her bankability isn’t the only thing at stake; her status as dynamic representative of a well-rounded industry force is as well. If Maleficent fails (let’s say by studio standards that means earning less than $40 million in the US in its first weekend), it’ll be attributed solely to her. The recent failures of big-budget films are almost unanimously attributed to their stars, even though these films exist and are pushed as star vehicles when the industry around them simply doesn’t foster a climate where the star is an entity any longer.
It’s easier to sell a franchise based on a young adult novel or a sequel to the latest Spider-Man on familiarity alone. American films capitalize on the pop culture relevance of broader entities (Marvel, DC, Godzilla, family animation, etc.) versus stars. Star personas benefit the individual, not the films as a whole.
Where does that put Angelina Jolie in terms of Oscar season? Let us not forget, box-office matters for women at the Oscars. Bridesmaids would never have found its way into the race without a gross of nearly $200 million domestic. Women have to prove themselves to Oscar voters with a set of gorgeous legs (ripe for the sexualizing) that carry them to box-office gold as well. Disney mounted a healthy campaign behind Maleficent, which crescendoed into a dull roar over the course of a year or so. It’s a film that has a firm, pre-established base of fantasy fans and Disney aficionados alike, and one that can easily rope in families (it’s rated PG) and Jolie fans (she’s the clear focus of the studio’s marketing campaign) together.
If you’re calculating Unrboken’s potential appeal to Oscar voters, it’s a checkmark in every category. Beautiful, previously-decorated member of The Academy in the director’s chair? Yep. Written by past Oscar winners (and Academy darlings of popular adult cinema) Joel & Ethan Coen? Uh-huh. War drama with a male-driven narrative that’s based on historically-rooted, wartime events? You bet. Much like The Hurt Locker, the film is the kind of picture the Academy wants to see a woman direct; one about men overcoming obstacles in a macho-man setting. Unlike The Hurt Locker, however, its appeal is broad and (presumably) free of controversial material that would implicate any aspect of American culture (God forbid).
You simply can’t get any more Oscar-friendly than Unbroken. After the Academy pulled their version of a “radical shift” in tone for Best Picture, they’ll actively seek out something that falls in line with tradition to offset the divisiveness of 12 Years a Slave. The entire industry objectified Steve McQueen’s film as “the one about slavery,” and fixated upon its racial implications versus seeing what was underneath versus acting based on a casual glance. Unbroken is Academy meat and potatoes. It’ll be fantastic, plug-and-play, make truckloads of cash, and establish Jolie as the sole woman in a race dominated by men.
There are whispers here and there about the performances Jolie was able to get out of her cast as well. Miyavi, in particular, who plays the film’s antagonist, is receiving a great deal of pre-release buzz. Films like Unbroken, as of late, have an almost surefire chance of being recognized in the acting categories, especially when there’s a nice, meaty, showy role for an evil male character. Christoph Waltz won for his role as a Nazi officer in Inglourious Basterds, as did Forest Whitaker for playing notoriously vile Ugandan President Idi Amin in The Last King of Scotland. Heath Ledger collected a posthumous Oscar for playing the diabolical Joker in The Dark Knight, and Javier Bardem saw gold on Oscar night for his role as a sinister hitman in No Country for Old Men. Miyavi plays Matsuhiro Watanabe, war criminal and abuser of POWs, which gives him ample opportunity to milk Oscar voters with theatrics and lots and lots of yelling.
If the performances in Unbroken are Oscar-worthy, it will only help Jolie’s case in the Best Director category. It’ll be no surprise if buzz picks up for other members of the film’s cast once the film opens, as Jolie will likely be able to connect with them as an actor herself. The film also has cinematographer Roger Deakins on board, who has an astounding 11 Oscar nominations without a single win. He’s at the point where he’s getting into the race on name alone (hence his nomination for the critically divisive, un Academy-friendly Prisoners just last year), and this could be his year to collect his career Oscar for his work on Unbroken.
Any way you look at it, Unbroken is a glimmering piece of Oscar bait—and perhaps the smartest thing Angelina Jolie has done in her career—waiting to drop right into the Academy’s lap. The Academy will see an opportunity to help carry Jolie’s career beyond the front of the camera and into a successful one behind it into her later years. They couldn’t give themselves a more self-congratulatory pat on the back than by decorating her for Best Director or her film for Best Picture. What better way to complete their self-made circle than to turn their sexy, objectified, Oscar-winning action star into a sexy, Oscar-winning filmmaker?
It’s poised for success, but if Maleficent bursts, Unbroken will endure the barrage of shrapnel. Jolie’s second directorial effort (the first is the little-seen, poorly-received In the Land of Blood and Honey) comes plated with hater-proof armor. Unbroken is ready for the Oscar battle, but it’s not ready to withstand the stigma around the “Jolie falls short of expectations with Maleficent” type of headlines. The internet machine is waiting to pick at the carcasses of anything that unravels for any reason. Again, box-office and perceived “success” is extremely integral for women in the film industry. They’re taken seriously when they make films about men that make money, or films with broad appeal that make money. Maleficent will carve Jolie’s path to (and through) the Oscars.
It’s unfair that Jolie’s appeal to the white male Oscar voter will be predicated largely by her sex appeal, which she has distinctly tried to de-commodify as she’s deliberately pulled herself out of the spectacle of the tabloid circus; it will either help her or hurt her—especially with the Director’s branch of the Academy and the Directors Guild of America, both of whom are never kind to actors turned directors (just ask Robert Redford).
Jolie will also have to deal with the Kathryn Bigelow effect. The majority of white male Oscar voters will view Jolie’s gender as the defining characteristic of her awards season run. The “been there, done that” mentality will kick in, they’ll remember that Kathryn Bigelow was their posterchild for gender acceptance, and not feel obligated to vote for Angelina because the conquest has already been had.
As usual, Jolie has everything working in her favor at the moment, and she’s heading into the Oscar race with a powerful army of elements working in her favor. Unbroken seems painfully obvious as an early-season frontrunner for an Academy that likes to stroke its own ego. How easily, though, the perfect exterior could tumble down with one fell swoop of the American public and where they choose to place their dollars this weekend.
Whether Maleficent lives or dies and whether Unbroken sustains its potential through to Oscar night is still up in the air, but if her career has shown us anything at all it’s that she’s the star, and the conversation will be—and always been—about Angelina Jolie.
Follow the author of this article on Twitter: @joeynolfi