An Interview by Joey Nolfi
Jenn Hoffman – Photographer
To put it simply, through a photographer’s eyes the world becomes a different place. It is their visionary, imaginative, and creative point of view that enables the rest of us to see things from (literally) an entirely different angle. And judging from the looks of the extensive images in the portfolio of photographer Jenn Hoffman, that world is an artistically-chic and edgy playground inhabited by some of the fiercest people on the planet.
From visionary conceptuals, stunning fashion pieces, classic wedding photos with a contemporary twist, to celebrity portraits (we’ll get to that in a minute) of some of the hottest names in fashion, Hoffman’s portfolio is as diverse as the people she shoots. From models of all skin colors, backgrounds, and roles in the fashion world to actors, actresses, and ordinary people that don’t fall into any specific category, Jenn Hoffman has shot them all. “I love to shoot all kinds of people, but my personal favorite are fashion models! Tall, skinny, interesting faces…so fun!” says Hoffman, and that’s definitely apparent in her work; some of her clients include top outlets for models such as the LA Models agency in California, magazines such as Fiasco, and even international publications such as Popcorn Magazine in Germany.
Celebrity clients are also nothing new to Jenn Hoffman. Hoffman has shot Hollywood actors and actresses, notably Danielle Harris, one of the stars of the recent Halloween remake. Hoffman has even worked with modeling royalty like Janice Dickinson, for whom she shot a promo for Season 4 of The Janice Dickinson Modeling Agency. Hoffman says that Dickinson “…was just AMAZING! She knew her modeling, so when I was shooting her I barely had to say anything!” and that she enjoyed working with some of the male models from Dickinson’s agency as well, most notably Brian Kehoe and Paul Vandervort.
You’d think that working with such high-profile subjects would drive anyone absolutely insane from anxiety, but Hoffman says that with her, that isn’t the case. “It doesn’t bother me anymore” Hoffman says about her nerves, “I used to get nervous before agency model shoots, but now it’s a breeze because it’s part of me. It’s a privilege!”
But, putting together these shoots isn’t easy. Each of Hoffman’s shoots usually take at least 3 hours to complete, and even more prep work before anyone sets foot in the studio; “Honestly, there is a lot of computer work, loads of e-mails, and constant networking” says Hoffman, but the creative process behind her work is more than worth the hassle; “All of [my concepts] I have thought of. I do believe a great team can make a huge impact on the final shots as well. My red phone picture [shown below] was a spur of the moment shot!”. It’s refreshing to see someone still so passionate about this craft to be truly devoted to it, even in free time, to constantly come up with the brilliant and striking concepts that Hoffman produces. She even incorporates very powerful religious imagery into some of her more artistic pieces, most notably one in which she used a male model to represent Jesus dying on the cross; “I chose the perfect model for that, Jesse Holland. He got into character beyond belief” she says of her careful process of selecting models for projects like this. But what’s more interesting about art like this withinin contemporary photography is that the religious theme is so overt. “I think other art inspires me to create my own,” Hoffman says, “the fact that I can make my own lifestyle and create art with many different people is rewarding…I do have a Christianity [sic] about me, and this shoot just depicts an icon in life. Jesus is an icon.”
It’s clear that Hoffman is as dedicated to her craft as any true artist is, but her ideal way of life that she lives every day almost didn’t happen at all. Hoffman’s early life in Raleigh, North Carolina almost steered her on a completely different path, one that didn’t include the art of photography at all. “My original major was graphic design” she says, “but I realized that wasn’t my forte.” After a random occurrence at the age of 17 in which she witnessed a friend transform a common shoe on the side of the road into a piece of envisioned photographic art, she realized photography was her true passion; after taking a photography course in Raleigh, Hoffman began a new course which would take her to the successful place in which she’s comfortably sitting right now. “I was fascinated by the way photographing something was so fun and adventurous. I then started shooting models, kept going and going, then decided to move to LA to pursue the dream!” Now residing just outside of Los Angeles, it seems as if the dream is already being lived.
But the road to success wasn’t always easy. Hoffman, at one point a struggling photographer like so many others, says she’s felt like giving up; “Sometimes in this field of freelancing, you feel like giving up either due to finances or the slowness of business, but I keep telling myself to go and go! I really could not imagine doing any other job!” Thankfully, Hoffman’s stuck with the craft, because the images this photographer produces are some of the most stunning shots this side of Vogue.
Art is ever-present in today’s society, and that presence is growing day by day. “I think other art inspires me to create my own. Other photographers are an inspiration to me as well…[photography] is an addiction you cannot explain,” Hoffman says, “It really is about the way you connect with your subject and the way you put passion into your work that will make it ‘good’ or ‘successful’.” But as far as labeling goes, within the art world it’s easy to become pigeonholed into a generalized category in which you specialize, and Hoffman feels very strongly about her place in the industry; “I consider myself to be an artist, not a photographer” she says with a smile. And trust me, the rest of the world sees you that way too, Jenn.
(below: Brian Kehoe and Paul Vandervort, photo by Jenn Hoffman)